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Explainer

Static vs dynamic QR codes: why your review QR code shouldn’t expire

Ever scanned a QR code on a café table and landed on a “this code has expired” page? That’s a dynamic QR code whose subscription ran out. Here’s the difference, and why it matters for a sign you’ll print and leave up for years.

Static QR codes

A static QR code contains your web address itself. Your phone reads the address straight out of the pattern and opens it. There’s no middleman, nothing to renew and nothing that can switch off. As long as the address works, the code works.

Dynamic QR codes

A dynamic QR code contains a short link to someone else’s server, which then redirects to your page. That lets you change the destination later and count scans, which is useful for marketing campaigns. But if the service shuts down, changes its prices or your plan lapses, the redirect stops and every printed code stops working with it.

Why review signs should be static

  • Your Google review link doesn’t change, so there’s nothing to update.
  • Signs stay up for years, often long after anyone remembers where the code came from.
  • No subscription means no surprise “expired” page in front of customers.
  • Fewer hops means the page opens faster.

How Review QR codes work

Every Review QR code is static: it opens your Google review form directly, with no redirect through us. Pay $5.99 once and the code works for as long as your Google Business Profile does.

Example cafe review QR signExample midnight review QR signExample fern review QR sign
Example signs. Yours has your business name, wording and your own QR code.

Questions

Do static QR codes expire?

No. They contain the web address itself, so they work as long as that address does.

Can I change where a static QR code goes?

No, you’d print a new one. For a Google review link that’s rarely needed.

Why did my free QR code stop working?

It was probably a dynamic code from a service that needs a subscription to keep redirecting.

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